Sony Alpha A7 IV – The Hybrid Full‑Frame Powerhouse for Creators

The Sony Alpha A7 IV (body-only) sets a new benchmark in full-frame mirrorless cameras, expertly designed for photographers and videographers who demand professional quality in a single versatile body. Whether you’re shooting stills, streaming content, or capturing cinematic video, the A7 IV delivers remarkable performance, innovative features, and long-term value.

Cutting‑Edge Sensor & Processing Engine

Equipped with a 33.0 MP back-illuminated full-frame Exmor R™ sensor, the A7 IV offers outstanding image quality with rich detail and dynamic range. Paired with the advanced BIONZ XR™ image processor, this camera handles demanding workflows smoothly—from high-resolution bursts to 4K video capture and complex autofocus tasks.

Hybrid Performance: Photos and Video in One

This model shines as a true hybrid tool. Capture stunning stills at up to 10 fps, while producing ultra-high-fidelity video in 4K at up to 60p with full-pixel read-out and 10-bit 4:2:2 encoding—ideal for content creators, filmmakers, and image-makers.

Pro‑Level Autofocus & Stabilisation

The A7 IV features Sony’s highly advanced autofocus system with 759 phase-detection points, real-time Eye-AF for humans, animals, and birds, and reliable subject tracking—even in challenging environments. With in-body 5-axis image stabilisation rated up to 5.5 stops, your handheld shots stay sharp across equipment and lighting scenarios.

Built for Creators on the Move

Weighing around 659 g (body only) and featuring a durable yet ergonomically refined body, the A7 IV is built for photojournalists, content creators, and hybrid shooters who move fast and demand flexibility. Dual card slots (CFexpress Type A and SD UHS-II), full-size HDMI, USB‑C charging, and built-in Wi-Fi/Bluetooth connectivity make this camera ready for professional workflows and mobile content delivery.

Why You’ll Love It

Seamlessly switches between high-performance stills and advanced video
Top-tier autofocus and stabilisation
Excellent full-frame image quality and low-light performance
Robust build, advanced connectivity, and future-proof features
Ideal for creators aiming for pro-level output in one body

Ideal For

Hybrid content creators, professional photographers, videographers, and advanced enthusiasts seeking a full-frame camera that excels in both stills and video. If you want a single system that delivers studio-grade quality on location, the Sony Alpha A7 IV is built to perform.